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- W2554661026 abstract "This project is a simulation of the redesign of Vaxjo Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. My role as designer is to test, examine and analyse to come up with design methods and tools (Create your own logo website) that will enable fans and everyone to design their own version of the Vaxjo Lakers identity. In order to connect and create a bridge between club and fans that are willing to take part in such project, this will result of creating designs that would be more relevant to the image of the club that fans imagined." @default.
- W2554661026 created "2016-11-30" @default.
- W2554661026 creator A5032819711 @default.
- W2554661026 date "2016-01-01" @default.
- W2554661026 modified "2023-09-27" @default.
- W2554661026 title "Växjö Lakers : Conversation About Co-branding a Brand Identity Redesign" @default.
- W2554661026 hasPublicationYear "2016" @default.
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