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- W2555220832 abstract "Many people really look at e-branding as distinct and different from traditional branding. And there are certain elements that may be different, but once it starts to become mainstream, then traditional branding will encompass what is now e-branding and people will just call it “business.”" @default.
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- W2555220832 date "2001-01-01" @default.
- W2555220832 modified "2023-09-26" @default.
- W2555220832 title "Interfacing with Advertising" @default.
- W2555220832 doi "https://doi.org/10.1057/9781403905468_11" @default.
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