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- W2555260075 abstract "Starting from the premise that the formulation of a destination vision is the most critical aspect of strategic planning, this chapter gives insight into a process of creating a value-driven vision that was conducted for the purpose of the ‘Croatian tourism strategy 2020’. The value-driven approach that calls upon awakening more human values of reciprocity and stewardship is based on the need to depart from the detrimental competitive positioning. In our case study of Croatia, we expose the complexities and challenges of the process in which personal aspirations for a ‘different tourism that transforms and connects’ collide with the deeply entrenched political structures that are rooted in the overarching framework of tourism as primarily and only an economic sector." @default.
- W2555260075 created "2016-11-30" @default.
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- W2555260075 date "2016-11-25" @default.
- W2555260075 modified "2023-09-28" @default.
- W2555260075 title "Crafting a National Value-Driven Tourism Vision" @default.
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- W2555260075 doi "https://doi.org/10.1007/978-3-319-42246-6_2" @default.
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