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- W2555362777 abstract "Financial supporting schemes and falling prices on photovoltaic technology contributes to the growth of a global market for solar energy. However, this does not mean that photovoltaic energy is commercially competitive, since upfront costs, uncertain policies and presumed hassle deter market demand. In the business model literature, the business model has been pointed out as an important link to bring new technology to the market. In this paper we examine different customer-side business models offering photovoltaic energy to residential customers. By comparing these with the traditional business model of utilities, characteristics of the customer-side business model are provided. This is a comparative case study, performed in the context of three different institutional settings, namely Samsø (Denmark), Hamburg (Germany), and San Francisco (California, USA), which allows us to also explore the effects that the institutional setting has on business model development. Our analysis reveals that the customer-side business model is more customer-oriented with a large emphasis on the value proposition and customer-interface. Furthermore, the business structure is characterized by a network of partnerships, which allows the solar companies to expand while remaining flexible. Our findings have implications for policy makers, utilities and emerging solar companies." @default.
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- W2555362777 date "2015-01-01" @default.
- W2555362777 modified "2023-09-27" @default.
- W2555362777 title "Characteristics of Customer-Side Business Models - the Case of Solar Energy Deployment" @default.
- W2555362777 doi "https://doi.org/10.5465/ambpp.2015.14218abstract" @default.
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