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- W2555384493 abstract "The U.S. pecan ( Carya illinoinensis ) industry is important to the country in both economic and cultural terms. Although the industry has expanded its export markets considerably, domestic pecan consumption has remained relatively flat. Expanding a domestic market is an important risk management strategy. To diversify, industry stakeholders may need to focus effort on growing domestic demand for pecans and pecan products, yet relatively little is known about U.S. pecan consumers because the majority of available information is garnered from supply side (production) data. This study used a web-based panel survey of 1009 U.S. food consumers to explore the demographics of pecan consumers, gauge their current tree nut nutrition knowledge, and examine the preferences surrounding their pecan purchases. Almost three-quarters (74%) of survey respondents consume pecans; demographic differences were observed between respondents who consume pecans and those who do not. Respondents’ knowledge of general and tree nut nutrition concepts varied. Respondents most frequently purchase pecans from a grocery store, buy them shelled as a raw ingredient for baking/cooking, and consume pecans four to six times per year." @default.
- W2555384493 created "2016-11-30" @default.
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- W2555384493 date "2014-04-01" @default.
- W2555384493 modified "2023-10-15" @default.
- W2555384493 title "U.S. Consumer Purchases and Nutritional Knowledge of Pecans" @default.
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- W2555384493 doi "https://doi.org/10.21273/horttech.24.2.222" @default.
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