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- W255587410 abstract "It is common to emphasize important role of entrepreneurship when issues like job-creation and long-term survival in rural areas are discussed. How then could such an entrepreneurship look like? Is it possible to use characteristics of a sparsely populated area, nature and local culture, as resources for entrepreneurial activity? In this paper I will present and analyze an unusual way of making a living, a micro enterprise in Orrviken, a rural area in county of Jamtland. The enterprise (Moosegarden) is based upon elk, a big wild animal in Sweden also called the King of Forest. It is no overstatement to say that elk is an important part of local and regional culture. The elk is used as a heraldic symbol and in tourist guides, and elk-hunting is almost to be considered as a popular movement in northern part of Sweden. The entrepreneur Sune has built an elk-farm, a large enclosure with approximately ten elks of different age. The enclosure is beautifully situated with a view overlooking a big lake and a mountain area. Sune's business concept is however not only to let people (mostly tourists) get in close contact with elks. Sune has in fact also figured out a method to produce exclusive made of droppings from elk! This paper has attracted much attention in many countries. The elk-paper is also refined and used in production of Christmas cards, business cards, etc. Even milk from elk-cows is taken care of and sold as an exclusive beverage, a kind of potion. In 2002 Moosegarden attracted almost 13 000 visitors. Sune, entrepreneur, has succeeded with his idea and elk has become a double producer of money, indirectly by attracting paying visitors and directly through elk-paper-based money. Some relevant theories of entrepreneurship are presented and tested against case study in order to answer questions like: How can an entrepreneurial process look like in a rural area? To what extent can and can not classical entrepreneurial theories explain process? What are driving forces, powers that compel a person to start a company?" @default.
- W255587410 created "2016-06-24" @default.
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- W255587410 date "2003-01-01" @default.
- W255587410 modified "2023-09-27" @default.
- W255587410 title "The King of the Forest as a Money-maker: a case study of entrepreneurship from northern Sweden." @default.
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