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- W2556482718 abstract "ABSTRACTDrawing on a pragmatist approach to pricing, this article discusses the impact of cost-effectiveness analysis (CEA) in the pricing strategies of pharmaceutical companies. Through an analysis of the human papillomavirus (HPV) vaccination, this article illustrates the strategic appropriation of evidence-based medicine (narratives and practices) that pharmaceutical companies have undertaken to enhance the value of their products. While governments are concentrated on the measurement of costs and efficiency (cost-effectiveness), companies attempt to find the threshold of effectiveness that supports their estimation of value. I have called such mode of calculation, price-effectiveness. Pharmaceutical companies engage in different ways with CEA in devising their own price strategies. First, CEA is used as an instrument to raise HPV vaccines as a matter of interest for health authorities. Second, companies produce models to maximise the effectiveness of their products. Third, the expense side of CEA has ..." @default.
- W2556482718 created "2016-11-30" @default.
- W2556482718 creator A5029038295 @default.
- W2556482718 date "2016-11-25" @default.
- W2556482718 modified "2023-09-24" @default.
- W2556482718 title "Price-effectiveness: pharmacoeconomics, value and the right price for HPV vaccines" @default.
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- W2556482718 doi "https://doi.org/10.1080/17530350.2016.1260041" @default.
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