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• W255655777 abstract "FORD MOTOR COMPANY v. LANE Robert Lane has been enamored with Ford Motor Company since he was in the seventh grade and read about its founder, Henry and his desire to bring affordable transportation to the masses. Henry Ford became Lane's idol, and he read extensively about him and the company he founded. Lane purchased his first car--a black 1969 Mustang Mach I--when he was a junior in high school, and he continued to restore old Fords throughout his teenage years. As a student in Orlando Community College from 1992 to 1996, he wrote eight guides about restoring old Fords and the intricacies of locating the right parts. When his wife, Sharon, a flight attendant, was transferred to the Detroit area in 1997, Lane jumped at the opportunity to locate in the Dearborn area, a few blocks from Ford's headquarters building. That same year, Lane launched two web sites: (1) fordbookstore.com in which he published his Ford restoration guides and books listing the specifications of Ford models prior to 1973, and (2) fordworldnews.com, in which he posted company issued press releases and wrote about Ford's media events. Lane requested and received from Ford authorization to access Ford's press release web site so that he would write about Ford products on his own web site. Lane was also invited to attend company sponsored events through which he came into contact with Ford employees. One such event was a Ford Mustang club meeting, whose agenda he posted on his web site, and in which he met the members of Ford's Mustang team. As his familiarity with Ford employees grew, Lane received packets of documents anonymously delivered in manila envelopes with various Ford return addresses, and he posted information about the documents on his site. Many of the documents Lane received were marked confidential, property of Ford, proprietary, or copyright protected. Ford's encouragement of interest in its products is consistent with its long-term efforts to gain insight into consumers' needs and wants and to foster a sense of community and camaraderie among its customers. Such groups can provide the company with important information about the type of product its customers will demand in the future. Hence it was not unusual for Ford to cooperate in the formation and operation of web sites in order to encourage the creation of a virtual community of its customers to assist Ford in the design of the next generation of its products. Exploring the possibility of commercializing his web sites and charging subscriptions fees for accessing posted information, Lane suggested to Ford that it might consider sponsoring his efforts. The company acknowledged that it would be willing to talk about the project, but made no commitment. Instead, as the flow of information about Ford products increased, Lane began to receive requests from Ford's lawyer to remove a link to another Ford-related site, to change the name of his site, and to remove certain articles from his site. Lane complied with these requests. On October 30, 1998, Lane wrote Ford a letter in which he advised Ford that he possessed several sensitive photographs, including one of the upcoming Ford Thunderbird, which were provided by one of Ford's employees. The photos showed pictures of Ford products that were confidential and had not been released to the public. In an ensuing letter dated November 3, 1998, Lane explained that his web site had become too big and expensive to operate by himself and asked if Ford would consider taking it over or sponsoring it. Lane also threatened to publish materials on his web site that Ford would find disturbing. In both letters, Lane threatened to encourage Ford employees to disclose confidential information. Ford representatives met with Lane and asked Lane to obtain Ford's approval prior to posting any Ford documents on the Internet. Lane agreed to do so. When Ford failed to respond to his request to sponsor his web site, Lane became angry because, in his view, Ford's demands that he modify his web site amounted to censorship which, absent Ford's commercial support, it had no right to impose. …" @default.
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• W255655777 date "2000-01-01" @default.
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• W255655777 title "Ford Motor Company V. Lane: The First Amendment Takes a Virtual Ride in a Mustang" @default.
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