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- W2556609146 abstract "The present work studies the presence of 50 companies in main audiovisual social media. These companies hold the top positions of the 2014 Merco (Corporative Reputation Business Monitor) ranking according to corporative reputation. The objective of the study is to determine how Spanish companies are using second generation social media (Gonzalez Macias in Pinterest. La red social visual y creativa. Editorial UOC, Barcelona, 2014) depending on their proactivity level and the content flow. In addition, the suggestion and validation of an index that allows measuring the aforementioned proactivity establishes an interesting methodological proposal that may be useful for subsequent works." @default.
- W2556609146 created "2016-11-30" @default.
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- W2556609146 date "2016-11-24" @default.
- W2556609146 modified "2023-10-02" @default.
- W2556609146 title "Corporate Communication and Social Media. Spanish Companies’ Communicative Activity Index on the Audiovisual Social Networks" @default.
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- W2556609146 doi "https://doi.org/10.1007/978-3-319-46068-0_24" @default.
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