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- W2556690147 abstract "Entrepreneurs all over seek ways of introducing their products to international markets, but international business environments pose a lot of opportunities and threats to foreign entrants. The cultural, political and technological environment has a lot to do in entrepreneurial success in global markets. The study examined the effect of social media on international business venturing. The general objective of the study is to critically determine the extent to which social media have contributed to the international venturing of entrepreneurs in Nigeria. The study concludes that since technological products provide ample benefits for international entrepreneurs, organizations should endeavour to provide indispensable technologies that support international transactions." @default.
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- W2556690147 date "2017-01-01" @default.
- W2556690147 modified "2023-10-16" @default.
- W2556690147 title "Social Media Effect on International Business Venturing in Nigeria" @default.
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- W2556690147 doi "https://doi.org/10.4018/978-1-5225-1859-4.ch004" @default.
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