Matches in SemOpenAlex for { <https://semopenalex.org/work/W2557397485> ?p ?o ?g. }
Showing items 1 to 99 of
99
with 100 items per page.
- W2557397485 endingPage "594" @default.
- W2557397485 startingPage "587" @default.
- W2557397485 abstract "The aim of this study is to measure the impact of celebrity endorsement type (celebrity credibility and attractiveness) and product type (for durable and non-durable product) on attitude towards green advertisement. For this purpose, a 2x2 between subjects factorial design experimental study was utilized. Two different product categories refrigerator (durable) and milk (non-durable) and two different types of celebrities Hülya Avşar (Attractive) and Şener Şen (Attractive) were selected. In order to test the study a Two-Way Factorial ANOVA analysis was used. The results indicated there was a main effect of both product and celebrity type on the attitude towards advertising. In addition, the results indicated that credibility and attractiveness of a celebrity did matter for different types of products. Attitude toward green advertisement increased when the celebrity was credible for milk (nondurable product), and higher for attractive celebrity in refrigerator (durable product)." @default.
- W2557397485 created "2016-12-08" @default.
- W2557397485 creator A5039060039 @default.
- W2557397485 creator A5072625468 @default.
- W2557397485 creator A5079119544 @default.
- W2557397485 date "2016-11-01" @default.
- W2557397485 modified "2023-09-26" @default.
- W2557397485 title "Attractive or Credible Celebrities: Who Endorses Green Products Better?" @default.
- W2557397485 cites W1978060013 @default.
- W2557397485 cites W1982903403 @default.
- W2557397485 cites W1990474114 @default.
- W2557397485 cites W2005245679 @default.
- W2557397485 cites W2012900610 @default.
- W2557397485 cites W2014614982 @default.
- W2557397485 cites W2021912099 @default.
- W2557397485 cites W2033228057 @default.
- W2557397485 cites W2035860906 @default.
- W2557397485 cites W2037464800 @default.
- W2557397485 cites W2050769731 @default.
- W2557397485 cites W2057960460 @default.
- W2557397485 cites W2058280607 @default.
- W2557397485 cites W2062350780 @default.
- W2557397485 cites W2064018654 @default.
- W2557397485 cites W2072838636 @default.
- W2557397485 cites W2072919340 @default.
- W2557397485 cites W2087513173 @default.
- W2557397485 cites W2120061261 @default.
- W2557397485 cites W2157248257 @default.
- W2557397485 cites W2223634967 @default.
- W2557397485 cites W2291803894 @default.
- W2557397485 cites W2908591156 @default.
- W2557397485 cites W4236833669 @default.
- W2557397485 cites W4361773888 @default.
- W2557397485 doi "https://doi.org/10.1016/j.sbspro.2016.11.085" @default.
- W2557397485 hasPublicationYear "2016" @default.
- W2557397485 type Work @default.
- W2557397485 sameAs 2557397485 @default.
- W2557397485 citedByCount "23" @default.
- W2557397485 countsByYear W25573974852018 @default.
- W2557397485 countsByYear W25573974852019 @default.
- W2557397485 countsByYear W25573974852020 @default.
- W2557397485 countsByYear W25573974852021 @default.
- W2557397485 countsByYear W25573974852022 @default.
- W2557397485 countsByYear W25573974852023 @default.
- W2557397485 crossrefType "journal-article" @default.
- W2557397485 hasAuthorship W2557397485A5039060039 @default.
- W2557397485 hasAuthorship W2557397485A5072625468 @default.
- W2557397485 hasAuthorship W2557397485A5079119544 @default.
- W2557397485 hasBestOaLocation W25573974851 @default.
- W2557397485 hasConcept C11171543 @default.
- W2557397485 hasConcept C112698675 @default.
- W2557397485 hasConcept C144133560 @default.
- W2557397485 hasConcept C15744967 @default.
- W2557397485 hasConcept C162853370 @default.
- W2557397485 hasConcept C17744445 @default.
- W2557397485 hasConcept C199360897 @default.
- W2557397485 hasConcept C199539241 @default.
- W2557397485 hasConcept C23219732 @default.
- W2557397485 hasConcept C2524010 @default.
- W2557397485 hasConcept C2780224610 @default.
- W2557397485 hasConcept C31173074 @default.
- W2557397485 hasConcept C33923547 @default.
- W2557397485 hasConcept C41008148 @default.
- W2557397485 hasConcept C90673727 @default.
- W2557397485 hasConceptScore W2557397485C11171543 @default.
- W2557397485 hasConceptScore W2557397485C112698675 @default.
- W2557397485 hasConceptScore W2557397485C144133560 @default.
- W2557397485 hasConceptScore W2557397485C15744967 @default.
- W2557397485 hasConceptScore W2557397485C162853370 @default.
- W2557397485 hasConceptScore W2557397485C17744445 @default.
- W2557397485 hasConceptScore W2557397485C199360897 @default.
- W2557397485 hasConceptScore W2557397485C199539241 @default.
- W2557397485 hasConceptScore W2557397485C23219732 @default.
- W2557397485 hasConceptScore W2557397485C2524010 @default.
- W2557397485 hasConceptScore W2557397485C2780224610 @default.
- W2557397485 hasConceptScore W2557397485C31173074 @default.
- W2557397485 hasConceptScore W2557397485C33923547 @default.
- W2557397485 hasConceptScore W2557397485C41008148 @default.
- W2557397485 hasConceptScore W2557397485C90673727 @default.
- W2557397485 hasLocation W25573974851 @default.
- W2557397485 hasOpenAccess W2557397485 @default.
- W2557397485 hasPrimaryLocation W25573974851 @default.
- W2557397485 hasRelatedWork W2019424867 @default.
- W2557397485 hasRelatedWork W2044999029 @default.
- W2557397485 hasRelatedWork W2174438959 @default.
- W2557397485 hasRelatedWork W2546132419 @default.
- W2557397485 hasRelatedWork W2600338774 @default.
- W2557397485 hasRelatedWork W2913506375 @default.
- W2557397485 hasRelatedWork W2966465206 @default.
- W2557397485 hasRelatedWork W4206062546 @default.
- W2557397485 hasRelatedWork W4321843142 @default.
- W2557397485 hasRelatedWork W624430759 @default.
- W2557397485 hasVolume "235" @default.
- W2557397485 isParatext "false" @default.
- W2557397485 isRetracted "false" @default.
- W2557397485 magId "2557397485" @default.
- W2557397485 workType "article" @default.