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- W2557440061 abstract "In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far." @default.
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- W2557440061 date "2008-01-01" @default.
- W2557440061 modified "2023-10-17" @default.
- W2557440061 title "Broadening the CRM domain of application to higher educational (e-learning) environments" @default.
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