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• W2557502885 abstract "Post-conflict destinations can struggle to attract visitors because of their negative image. Research addressing this remains limited. The same can be said about the education of tourists. This research paper contributes to the literature in both areas as it examines the proposition that the education of tourists at a pre-visit stage using online, game-based material could be effective in challenging the negative perception of these destinations. From a destination management point of view, this paper offers an alternative to existing promotional material as there is little evidence at the moment that existing strategies are effective. From a conceptual point of view, this paper contributes to the very limited academic research in Gamification by adding the fact that Gamification can be a very efficient tryvertising tool if using subtle and implicit marketing elements." @default.
• W2557502885 created "2016-12-08" @default.
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• W2557502885 date "2016-11-29" @default.
• W2557502885 modified "2023-09-25" @default.
• W2557502885 title "Challenging the negative images of Haiti at a pre-visit stage using visual online learning materials" @default.
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• W2557502885 doi "https://doi.org/10.1080/19407963.2016.1261146" @default.
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