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- W2557593220 abstract "This research aimed to study on market orientation and performance of marketing innovation on a small industrial woven fabric wilt in Riau province, Indonesia and to obtain the test results and study on influence of market orientation on performance marketing through innovation in small industrial woven fabric has been conducted descriptive and verification by descriptive and explanatory survey in Riau province. The verification tool used in this research is Structural Equation Modeling (SEM) by using of Lisrel program. The analysis showed that the market orientation affects the marketing performance through innovations in small industrial woven fabric wilt in Riau province, Indonesia." @default.
- W2557593220 created "2016-12-08" @default.
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- W2557593220 date "2016-01-01" @default.
- W2557593220 modified "2023-09-24" @default.
- W2557593220 title "INFLUENCE OF MARKET ORIENTATION AND INNOVATION ON MARKETING PERFORMANCE IN SMALL INDUSTRY OF MALAY WOVEN TEXTILE, RIAU PROVINCE, INDONESIA" @default.
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