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- W2557645947 abstract "The study investigates the antecedents of purchase intention towards luxury branded fashion apparel not made in sweatshops in Australia. The relationship between purchase intention and willingness to pay more for luxury branded fashion apparel is also examined. Data was collected using a mall intercept method in a luxury-shopping strip in Perth, Western Australia. The questionnaire was administered using trained interviewers resulting in 320 useable responses being retained for analysis. Structural Equation Modelling in AMOS 22 was employed to test for model fit. It was found that integrity and self-efficacy are positive predictors of purchase intention towards luxury branded apparel not made in sweatshops . Integrity and status consumption are the two variables that showed significant positive relationship towards willingness to pay more for luxury branded apparel not made in sweatshops. In addition, purchase intention has a significant positive relationship towards willingness to pay more for luxury branded apparel not made in sweatshops. The findings provide valuable insights for brand managers, researchers and policy makers. In particular, it is important for brands to inform and provide information about their ethical conduct through their labelling. It is therefore important to focus on the moral inclination and self-efficacy to encourage ethical consumption. The status oriented consumers are also more willing to pay more for ethical luxury apparel." @default.
- W2557645947 created "2016-12-08" @default.
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- W2557645947 date "2016-11-29" @default.
- W2557645947 modified "2023-09-23" @default.
- W2557645947 title "Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops" @default.
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- W2557645947 doi "https://doi.org/10.1007/978-981-10-2976-9_5" @default.
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