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- W2558325977 abstract "With this paper the author attempted to summarize results of previous researches and to study the application experience of theoretic developments (matrix ‘Demand for creativity (novelty) by customers’) being especially topical for elaboration of marketing managerial solutions in fields of business where novelty of goods (services) may act as an important competitive advantage in circumstances of rapidly changing external environment. At the example of Latvian milk processing industry the author demonstrates possibility and need for application of methods complex (cluster, factor, discriminate, matrix) for elaboration of efficient marketing strategy, proves the necessity of governmental regulation methods within the circumstances of crisis in economics." @default.
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- W2558325977 date "2010-01-01" @default.
- W2558325977 modified "2023-09-23" @default.
- W2558325977 title "DEVELOPMENT OF STRATEGIC MARKETING SOLUTIONS IN CIRCUMSTANCES OF RAPIDLY CHANGING EXTERNAL ENVIRONMENT" @default.
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