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- W2560114851 abstract "The increasing competition in the global market has directed to develop strategies both to continue operating and to obtain a greater share from the market. In this process private label brands have emerged alongside manufacturers brand in the retail market. The aim of this study to know the reasons for growth of private labels in India. To understand the marketing mix strategy for private label brands. This study also helps in understanding the implications for retailers." @default.
- W2560114851 created "2016-12-16" @default.
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- W2560114851 creator A5084612104 @default.
- W2560114851 date "2016-01-12" @default.
- W2560114851 modified "2023-09-28" @default.
- W2560114851 title "The Rising Power of Private Brands in India" @default.
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- W2560114851 hasPublicationYear "2016" @default.
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