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- W2560557859 abstract "The current patterns of consumption and behaviour worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green consumption movement. The study’s hypothesis stated in two directions which direct and indirect relationship between subjective norm, perceived behaviour control, intention to buy and attitude as a mediating variable. The result shows that the relationship between subjective norm and consumer’s intention is significant and positive. The study also found that the attitude work as a mediating factor between subjective norm and intention. The finding of the study will contribute to the enhancing consumer’s attitude and the role of social environment by making pragmatic policy recommendations that formulate strategies for addressing bottlenecks in accessing energy services by consumers. Understanding the consumer’s attitude and subjective norm toward the environmental products will provide invaluable insights into consumer oriented market segment with new avenues for marketers’ thought into green marketing strategy." @default.
- W2560557859 created "2016-12-16" @default.
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- W2560557859 date "2014-01-01" @default.
- W2560557859 modified "2023-09-22" @default.
- W2560557859 title "Sustainable Energy Consumption Behaviour: An Empirical study to test the theory of planned behaviour" @default.
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