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• W2560668052 abstract "Understand the concept of relationship marketing, its evolution and its role in current business scenario. This study is proposed to understand the basic research problem. The study concludes by proposing a hypothetical model of relationship marketing across a value delivery network. Effort is being made hereby to identify various types of relationships that exist across value delivery network, their functions, and finally to identify the key performance variables that add value through relationship marketing in a value delivery network. The proposed model further provides a scope for research by identifying various research questions and hypothesis to test its applicability in various industries in the current business scenario. Key Terms: Relationship Marketing, value delivery network and key performance" @default.
• W2560668052 created "2016-12-16" @default.
• W2560668052 creator A5080182531 @default.
• W2560668052 date "2013-01-01" @default.
• W2560668052 modified "2023-09-27" @default.
• W2560668052 title "Supply Chain and Value Delivery Network of CRM: Approach of Literature Review" @default.
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• W2560668052 hasPublicationYear "2013" @default.
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