Matches in SemOpenAlex for { <https://semopenalex.org/work/W2560756483> ?p ?o ?g. }
- W2560756483 abstract "Investment decision making is influenced by either modern or traditional finance. In traditional finance the investor has to determine the intrinsic value of a security to establish whether it’s overvalued, correctly or undervalued. The tradition of traditional finance demands use of mathematical formulae which some investors may have limited knowledge. In the modern finance theory commonly denoted as behavioural finance applies psychological knowledge to evaluate the investment decision at investors’ disposal. The study sought to examine the behavioural factors influencing individual’s investment decision in Nairobi Securities Exchange. Specifically, the research sought to examine the relationship between prospect factors, heuristic factors, herding factors, rationality and investment decision. The research was guided by prospect, herding, heuristic and Expected Utility theories of behavioural finance. The research population was individual investors who had invested in both equity and bonds in the Nairobi Securities Exchange as at the end of third quarter of 2015. The study came up with a sample size of 80 respondents. Simple random sampling technique was used to determine the respondents of the study. Primary data was collected through the use of closed ended questionnaires, pick and drop procedure was used to collect data through the use of registered offices of stock brokers. Descriptive statistics such as mean and standard deviation was used in data analysis. Inferential statistics which included correlation analysis and regression analysis was also used in interpreting the results of the study. Tables and graphs were used to present the data collected for ease of understanding. The results of the study shows that investment decisions in the Nairobi Securities Exchange are positively influenced by behavioural factors including prospect, herding, heuristic and rationality. Key words: Prospect, Heuristic, Herding, Rationality and Investment Decision" @default.
- W2560756483 created "2016-12-16" @default.
- W2560756483 creator A5038250235 @default.
- W2560756483 date "2016-10-28" @default.
- W2560756483 modified "2023-09-27" @default.
- W2560756483 title "BEHAVIOURAL FACTORS INFLUENCING INVESTMENT DECISIONS AMONG INDIVIDUAL INVESTORS IN NAIROBI SECURITIES EXCHANGE" @default.
- W2560756483 cites W1492127447 @default.
- W2560756483 cites W1524113715 @default.
- W2560756483 cites W1820801730 @default.
- W2560756483 cites W1832381054 @default.
- W2560756483 cites W1851667212 @default.
- W2560756483 cites W1904084730 @default.
- W2560756483 cites W1986643689 @default.
- W2560756483 cites W1988508674 @default.
- W2560756483 cites W1989528006 @default.
- W2560756483 cites W2010218959 @default.
- W2560756483 cites W2021047355 @default.
- W2560756483 cites W2021310491 @default.
- W2560756483 cites W2046570092 @default.
- W2560756483 cites W2083971718 @default.
- W2560756483 cites W2105599046 @default.
- W2560756483 cites W2107566558 @default.
- W2560756483 cites W2120781924 @default.
- W2560756483 cites W2133037631 @default.
- W2560756483 cites W2154458865 @default.
- W2560756483 cites W2155648416 @default.
- W2560756483 cites W3124435906 @default.
- W2560756483 cites W3124901488 @default.
- W2560756483 cites W350604544 @default.
- W2560756483 doi "https://doi.org/10.61426/sjbcm.v3i4.377" @default.
- W2560756483 hasPublicationYear "2016" @default.
- W2560756483 type Work @default.
- W2560756483 sameAs 2560756483 @default.
- W2560756483 citedByCount "3" @default.
- W2560756483 countsByYear W25607564832018 @default.
- W2560756483 countsByYear W25607564832020 @default.
- W2560756483 countsByYear W25607564832022 @default.
- W2560756483 crossrefType "journal-article" @default.
- W2560756483 hasAuthorship W2560756483A5038250235 @default.
- W2560756483 hasBestOaLocation W25607564831 @default.
- W2560756483 hasConcept C10138342 @default.
- W2560756483 hasConcept C105795698 @default.
- W2560756483 hasConcept C109574028 @default.
- W2560756483 hasConcept C144024400 @default.
- W2560756483 hasConcept C144133560 @default.
- W2560756483 hasConcept C149923435 @default.
- W2560756483 hasConcept C162118730 @default.
- W2560756483 hasConcept C162324750 @default.
- W2560756483 hasConcept C17744445 @default.
- W2560756483 hasConcept C177605951 @default.
- W2560756483 hasConcept C183582576 @default.
- W2560756483 hasConcept C189188589 @default.
- W2560756483 hasConcept C199539241 @default.
- W2560756483 hasConcept C199728807 @default.
- W2560756483 hasConcept C200870193 @default.
- W2560756483 hasConcept C20353970 @default.
- W2560756483 hasConcept C205649164 @default.
- W2560756483 hasConcept C27548731 @default.
- W2560756483 hasConcept C2778865806 @default.
- W2560756483 hasConcept C2908647359 @default.
- W2560756483 hasConcept C33923547 @default.
- W2560756483 hasConcept C39896193 @default.
- W2560756483 hasConcept C94625758 @default.
- W2560756483 hasConcept C97137747 @default.
- W2560756483 hasConceptScore W2560756483C10138342 @default.
- W2560756483 hasConceptScore W2560756483C105795698 @default.
- W2560756483 hasConceptScore W2560756483C109574028 @default.
- W2560756483 hasConceptScore W2560756483C144024400 @default.
- W2560756483 hasConceptScore W2560756483C144133560 @default.
- W2560756483 hasConceptScore W2560756483C149923435 @default.
- W2560756483 hasConceptScore W2560756483C162118730 @default.
- W2560756483 hasConceptScore W2560756483C162324750 @default.
- W2560756483 hasConceptScore W2560756483C17744445 @default.
- W2560756483 hasConceptScore W2560756483C177605951 @default.
- W2560756483 hasConceptScore W2560756483C183582576 @default.
- W2560756483 hasConceptScore W2560756483C189188589 @default.
- W2560756483 hasConceptScore W2560756483C199539241 @default.
- W2560756483 hasConceptScore W2560756483C199728807 @default.
- W2560756483 hasConceptScore W2560756483C200870193 @default.
- W2560756483 hasConceptScore W2560756483C20353970 @default.
- W2560756483 hasConceptScore W2560756483C205649164 @default.
- W2560756483 hasConceptScore W2560756483C27548731 @default.
- W2560756483 hasConceptScore W2560756483C2778865806 @default.
- W2560756483 hasConceptScore W2560756483C2908647359 @default.
- W2560756483 hasConceptScore W2560756483C33923547 @default.
- W2560756483 hasConceptScore W2560756483C39896193 @default.
- W2560756483 hasConceptScore W2560756483C94625758 @default.
- W2560756483 hasConceptScore W2560756483C97137747 @default.
- W2560756483 hasIssue "4" @default.
- W2560756483 hasLocation W25607564831 @default.
- W2560756483 hasOpenAccess W2560756483 @default.
- W2560756483 hasPrimaryLocation W25607564831 @default.
- W2560756483 hasRelatedWork W1487883497 @default.
- W2560756483 hasRelatedWork W1593443955 @default.
- W2560756483 hasRelatedWork W2209958849 @default.
- W2560756483 hasRelatedWork W2352504884 @default.
- W2560756483 hasRelatedWork W2593071851 @default.
- W2560756483 hasRelatedWork W2807503998 @default.
- W2560756483 hasRelatedWork W3125026365 @default.
- W2560756483 hasRelatedWork W3147578403 @default.