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- W2561091808 abstract "ABSTRACTAs sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no industry alone can answer, such as How much disclosure is needed for transparency? Self-regulation via codes of ethics has been suggested as a remedy to meet the rising transparency expectations, and this article analysed 40 codes of ethics in the fields of communication, advertising, and journalism (United States and Finland) related to sponsored content. The results indicate that there remains excessive variation within the codes of ethics of how transparency of sponsored content is addressed. According to our analysis, most of the codes deal with transparency and the separation between commercial and editorial content only vaguely, and only eight of the total 40 guidelines take sponsored content into account. Therefore, we believe that the strategic benefit of sponsored content..." @default.
- W2561091808 created "2017-01-06" @default.
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- W2561091808 date "2016-12-16" @default.
- W2561091808 modified "2023-10-17" @default.
- W2561091808 title "Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism" @default.
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- W2561091808 doi "https://doi.org/10.1080/1553118x.2016.1252917" @default.
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