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- W2561344487 abstract "This chapter argues that marketing is not a contemporary phenomenon generated by capitalism, but has a long history dating back six thousand years. It is asserted that marketing is tied to ancient and universal problems involving human interactions and networks of trust created by sellers and buyers. This leads to a discussion of the relationship that exists between marketing and modernity. A case study of marketing and medicines is offered and the role of marketing in shaping the development of new drugs is discussed." @default.
- W2561344487 created "2017-01-06" @default.
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- W2561344487 date "2016-01-01" @default.
- W2561344487 modified "2023-09-23" @default.
- W2561344487 title "Marketing Memes: Antiquity and Modernity" @default.
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- W2561344487 doi "https://doi.org/10.1007/978-3-319-47328-4_7" @default.
- W2561344487 hasPublicationYear "2016" @default.
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