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• W2561397918 abstract "The main purpose of this study is to assess empirically to what extent sales force perceptions of optimism subculture are related to their Organizational Citizenship Behaviours directed towards organization (OCB-O) in the context of pharmaceutical industry of Pakistan. Survey methodology with descriptive research design is used to test the hypotheses. The results of hierarchical regression analyses of one hundred and ninety seven pharmaceutical sales persons' responses revealed that optimism subculture had significant positive effect on OCB-O and its dimensions such as civic virtue and conscientiousness, with exception of sportsmanship, controlling the effects of gender, education, age and selling experience of sales force. Practical implications of study findings and future research suggestions are presented, too." @default.
• W2561397918 created "2017-01-06" @default.
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• W2561397918 date "2014-01-01" @default.
• W2561397918 modified "2023-09-23" @default.
• W2561397918 title "NURTURING ORGANIZATIONAL CITIZENSHIP BEHAVIOURS BY OPTIMISM SUBCULTURE Empirical Evidence from Pakistan" @default.
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• W2561397918 hasPublicationYear "2014" @default.
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