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- W2561420022 abstract "Online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet since 1990s. Given that how to attract and retain consumers is important to the success of online retailers, studies and researches on the antecedents of consumer acceptance of online shopping have attracted widespread attention, especially in developing countries as Vietnam, where online shopping remains in very early stage. There has yet to be a holistic view of online shopping acceptance from the perspective of consumers. It is little known about the acceptance of online shopping and the factors that influence this acceptable behavior, hence this thesis attempts to fulfill this gap. This thesis uses the research framework that is derived from the TAM to provide insights on consumers thinking, from that show what form their attitudes and online shopping intentions. The thesis also react to the existing literature and managerial implications for online shopping retailers on how best to serve and attract consumers to shop online via the management of online shopping technologies, as well as help the governance incentive online shopping to promote the whole economy. The results of this thesis show that the perceived ease of use and perceived usefulness both have the influence on the attitude toward using, and lead to behavioral intension to use online shopping of consumers. It indicates some keys for online retails achieve the success." @default.
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- W2561420022 date "2016-01-01" @default.
- W2561420022 modified "2023-09-27" @default.
- W2561420022 title "FACTORS DETERMINING THE ACCEPTANCE OF ONLINE SHOPPING IN VIETNAM" @default.
- W2561420022 hasPublicationYear "2016" @default.
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