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- W2562198968 abstract "Young people (15–24 years) in the United States are disproportionately affected by infection with human immunodeficiency virus (HIV) and sexually transmitted diseases (STD). Shortfalls in HIV/STD-related knowledge, attitudes, beliefs, and behavioral intentions (KABI) likely contribute to this discrepancy. In this report we describe our experience developing a novel means of health communication combining entertainment-education theory and recent technological advances to create a HIV/STD-focused “motion comic.” We also report the audience satisfaction and acceptance of the intervention. We used the Health Belief Model (HBM), entertainment-education (EE) principles, and the Sabido Method (SM) and conducted three rounds of focus groups to develop a 38-minute HIV/STD focused motion comic for young people between the ages 15 and 24 years. Participants indicated that motion comics were an acceptable method of delivering HIV/STD prevention messages. They also expressed satisfaction with motion comics plot, story settings, the tone of humor, and drama. Our results suggest that motion comics are a viable new method of delivering health communication messages about HIV/STD and other public health issues, and warrant further development and broader evaluation." @default.
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- W2562198968 date "2016-12-21" @default.
- W2562198968 modified "2023-10-17" @default.
- W2562198968 title "Developing a Motion Comic for HIV/STD Prevention for Young People Ages 15–24, Part 1: Listening to Your Target Audience" @default.
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- W2562198968 doi "https://doi.org/10.1080/10410236.2016.1255840" @default.
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