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• W2562714217 abstract "Technology companies are exposed to high risk of failures due to technological advancements globalization of the economy. In order to be in line with the competitive market, technological companies need to adapt to evolving environment and developments. Market orientations can be perceived as a vital element in ensuring the survival of business as well as ensuring successfulness. This study assesses the level of Market Orientation within technology-based companies in Malaysia. Quantitative approach is applied in which data is collected by distributing questionnaires. Findings revealed that the technological companies in Malaysia had a moderately high level of customer orientation, a significant level of inter-function coordination and a moderate level in competitor orientation." @default.
• W2562714217 created "2017-01-06" @default.
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• W2562714217 date "2016-08-01" @default.
• W2562714217 modified "2023-09-28" @default.
• W2562714217 title "Market orientation within technological companies: Risk based approach" @default.
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• W2562714217 doi "https://doi.org/10.1109/iccoins.2016.7783186" @default.
• W2562714217 hasPublicationYear "2016" @default.
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