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- W2563245865 abstract "The main aim of this dissertation is to deepen the topic of Integrated Marketing Communications in terms of its social implications. At the beginning, it provides the basic overview of the concept of marketing communications. Further it focuses on the notion of integration of marketing communication, as well as the concept of corporate social responsibility and the increasing influence of media communications on the society." @default.
- W2563245865 created "2017-01-06" @default.
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- W2563245865 date "2016-01-01" @default.
- W2563245865 modified "2023-09-23" @default.
- W2563245865 title "Integrated Marketing Communication and its social implications" @default.
- W2563245865 hasPublicationYear "2016" @default.
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