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- W2563327593 abstract "This chapter discusses the presidential campaign of 2016 and with the unorthodox campaign of Donald Trump, the candidate of the Republican Party for the presidency. Trump used the social media, and Twitter in particular, and other “free media” to gain the attention of Republican voters. It considers some of the deficiencies of the campaigns of other Republicans seeking the nomination, with a focus on Jeb Bush’s campaign. It deals with the importance of personality in politics and then explores the notion that many of Trump’s supporters can be described as “working class authoritarians.” It quotes from a book that argues that it is ironic that in America the elites, not the masses, that are most committed to democratic values. Next, it offers statistics about illiteracy and the low level of education of many Americans and the problem this creates for democracy in America. It concludes with a discussion of the problem Trump faces with a general election, in which he must also appeal to Democrats and Independents to win the presidency." @default.
- W2563327593 created "2017-01-06" @default.
- W2563327593 creator A5043060727 @default.
- W2563327593 date "2016-01-01" @default.
- W2563327593 modified "2023-09-25" @default.
- W2563327593 title "Marketing the President: Political Marketing" @default.
- W2563327593 cites W635355921 @default.
- W2563327593 doi "https://doi.org/10.1007/978-3-319-47328-4_10" @default.
- W2563327593 hasPublicationYear "2016" @default.
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