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- W2563563886 abstract "The paper deals with marketing audit and the importance of valued information which can contribute to the detection of opportunities and threats in the market. The introductory chapter of this article deals with the definition of marketing audit, individual characteristics and properties of the marketing audit. In further, we describe the methods and components of marketing audit. Then we point out the process of implementation for marketing audit. The article also contains a definition of information and its value in the marketing audit." @default.
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- W2563563886 date "2014-01-31" @default.
- W2563563886 modified "2023-10-17" @default.
- W2563563886 title "ROLE OF MARKETING AUDIT AND VALUE OF INFORMATION" @default.
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- W2563563886 doi "https://doi.org/10.31686/ijier.vol2.iss1.132" @default.
- W2563563886 hasPublicationYear "2014" @default.
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