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- W2563887 abstract "recent years, the theory revolving around the preferred customer status and the associated benefits has gained an increasing awareness. Holding a preferred customer status can be a source of sustainable competitive advantage due to a preferential treatment by the supplier. A preferred customer status can lead to numerous benefits for the customer, as for example, an increased quality and availability of the products as well as cost related benefits. However, academics have rarely investigated the concept from a practical perspective. Therefore, this explorative case study elaborates three buyer-supplier relationship of a company from the oilfield industry. The relationships are investigated from a bilateral perspective in order to identify the benefits and antecedents of the company's preferred customer status. The findings of the case study confirm various theoretical benefits of the preferred customer status, as for instance price and cost benefits, shorter lead times and increased supplier flexibility. Nevertheless, this case study suggests price stability, being able to order orally, higher efforts in meeting the delivery date, delivering the products in premium packings, free development and consulting services as well as to being able to prescribe, where the supplier has to order its components as benefits of the preferred customer status. Also, numerous antecedents retrieved from the literature can be confirmed, for example, company size, purchasing volume, open information exchange and shared future visions. However, the customer's industry membership, customer's willingness to cooperate with the supplier, good potentials of sales development and a high supplier dependency are suggested as anteceding factors of a preferred customer status" @default.
- W2563887 created "2016-06-24" @default.
- W2563887 creator A5089994519 @default.
- W2563887 date "2014-01-01" @default.
- W2563887 modified "2023-09-27" @default.
- W2563887 title "Antecedents & Benefits of a Preferred Customer Status in a Buyer-Supplier Relationship: A Dyadic Case Study at a Company from the Oil & Gas Industry and Three of its Suppliers" @default.
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