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- W2563968198 abstract "This research emphasizes the natural behavior of batik artisans in adopting natural dyes inYogyakarta, Indonesia. Indonesian batik, as one of the leading Indonesian artwork, has receivedrecognition from UNESCO as a heritage of humanity's oral and non-material culture and becameits own cultural phenomenon, in addition to having received recognition from UNESCO as a greattraditional craft. Indonesian batik is expected to synergize with the environment and create aharmonious balance of the ecosystem. This research discusses some of the issues associated withfactors that influence the adoption of natural dyes by batik artisans in Yogyakarta, Indonesia.Based on the Theory of Planned Behavior, this research added factors of perceived environmentalresponsibility, trialability, ease of use, and experience as factors that affect the adoption of naturaldyes in batik-making practices. The population in this study are all artisans in Batik SMEs,Yogyakarta. The total number of artisans in Yogyakarta, Indonesia is 130. Sampling was done bypurposive sampling. The results showed that the model of adoption of natural dyes is accepted.Perceived environmental responsibility, experience, trialibility, and easy of use have a positiveinfluence on attitude, and attitude has a positive influence on adoption natural dyes.Keywords: batik artisans, natural dyes and adoption." @default.
- W2563968198 created "2017-01-06" @default.
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- W2563968198 date "2017-01-01" @default.
- W2563968198 modified "2023-09-26" @default.
- W2563968198 title "ADOPTION OF NATURAL DYES FOR BATIK ARTISANSIN YOGYAKARTA, INDONESIA" @default.
- W2563968198 hasPublicationYear "2017" @default.
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