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- W2564071105 abstract "Stories are important for organisations; they enable members of the organization to motivate, legitimize and support internal decision making, and to represent themselves towards new employees, clients and citizens, as well as internally (Linde 2001). In other words, they create or contribute to agency, identity and reputation. This paper analyses how different narratives of vicarious experience contribute to the negotiation of multiple complex and sometimes conflicting corporate identities in a European pharmaceutical company. Narratives of vicarious experience are “stories about other people engaged in actionsthat the tellers did not witness” (Norrick 2013: 385). In (big) companies, the majority of the stories that are relevant for a company’s identity construction are inevitably stories of vicarious experience; the collective nature of corporate identity construction makes it impossible to rely exclusively on narratives of personal experience. Drawing on a linguistic ethnographic approach including semi-structured interviewing and participant observation in and around the company’s PR department, we demonstrate how the founder’s narrative on the one hand, and the so-called Bad Pharma discourse on the other, serve as intertexts that are strategically mobilized by different tellers in relation to different interactional situations (Angermuller 2012: 118). We examine how tellers position themselves while retelling these sometimes contradictory narratives, how they establish epistemic authority, and we analyse the relation between personal and collective identities in these corporate contexts. In doing so, we learn more about how these stories can exist as part of the same identity discourse, how the notion of narrative of vicarious experience can be useful to make sense of this, and how the concept can be innovated. In focusing on this specific talk at work (from the editing of a press release on an award-winning drug to crisis management efforts in the wake of a large-scale recall action), we hope to contribute to the study of how narratives contribute to identity construction in institutional contexts." @default.
- W2564071105 created "2017-01-06" @default.
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- W2564071105 date "2016-01-01" @default.
- W2564071105 modified "2023-09-28" @default.
- W2564071105 title "'Worse than the weapon industry'? Narratives of vicarious experience in a European pharmaceutical company" @default.
- W2564071105 hasPublicationYear "2016" @default.
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