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- W2564351775 abstract "Isletmeler satislarini arttirmak, imajlarini gelistirmek ve ayni zamanda bir sosyal amaca destekte bulunmak icin sosyal amaca yonelik pazarlamadan her gecen gun artan bir sekilde yararlanmaktadirlar. Ancak sosyal amaca yonelik pazarlamanin etkinligi ve basarisi bircok faktore baglidir. Bu sebeple, bu arastirma sosyal amaca yonelik pazarlamada tuketici tepkilerinin amac tipine, fiyat-bagis miktarina ve cinsiyete gore farklilasip farklilasmadigini incelemektedir. Kolayda orneklem yardimiyla secilen Usak Universitesi’nde gorev yapan 113 akademisyenden toplanan veriler, Tekrarli Olcum ANOVA kullanilarak analiz edilmistir. Arastirma sonucunda cinsiyet ve fiyat-bagis miktarinin tuketicilerin satin alma niyetlerini etkilemedigi gorulmustur. Ancak, tuketicilerin satin alma niyetlerinin sosyal amacin turune ve cinsiyet * fiyat-bagis miktarinin karsilikli etkilesimine gore anlamli bir sekilde farklilastigi sonucuna ulasilmistir." @default.
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- W2564351775 date "2016-06-10" @default.
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- W2564351775 title "A RESEARCH ON CONSUMER PREFERENCES IN CAUSE RELATED MARKETING" @default.
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