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- W2564676039 abstract "This paper examines the communication of political preferences between citizens during the course of an election campaign. We are particularly concerned with the ability of individuals to make judgments regarding the likely votes of others within their networks of relationships. To this end, we employ the concept of accessibility and its measurement device—response latency or response time—in the context of a computer-assisted telephone interview. We argue that the accessibility of respondent perceptions regarding the voting preferences of their associates depends on a range of individual and contextual factors, and the analysis focuses on variation across individuals, across relationships, and across the temporal contexts of election campaigns. The communication of political preferences among and between citizens is an important part of democratic politics, but some political messages are communicated more effectively than others, and some messengers are more effective communicators. Identifying the various factors that enhance and impede the effective communication of political preferences is both a significant analytic challenge and a central task in more fully understanding the process of democratic deliberation (Huckfeldt and Sprague, 1995). Communications research shows that clearly and forcefully conveyed messages serve to link the message and the messenger in the perception of the receiver (Huckfeldt et al., forthcoming). Thus, one consequence of effective communication is an enhanced ability to perceive the political preferences of other citizens. In this paper we are primarily concerned with election campaigns, social" @default.
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- W2564676039 date "1998-01-01" @default.
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- W2564676039 title "ELECTION CAMPAIGNS, SOCIAL COMMUNICATION, AND THE" @default.
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