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• W2564862376 abstract "This chapter sets out to assess how the customer perception of CSR initiatives can influence customer value perception and therewith has the potential to affect ethical consumerism through the mediation variable of prioritisation of CSR initiatives." @default.
• W2564862376 created "2017-01-06" @default.
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• W2564862376 date "2016-12-28" @default.
• W2564862376 modified "2023-09-30" @default.
• W2564862376 title "Customer Value Perception: Understanding Customer Response to Company’s CSR Initiatives" @default.
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• W2564862376 doi "https://doi.org/10.1007/978-3-319-39089-5_4" @default.
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