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- W2565341772 abstract "This article proposes a new methodology to analyze market segmentation. Chi-Square Automatic Interaction Detection (CHAID) technique and the proposed approach allow to directly associate consumers and dwelling products, providing support for decision-making related to marketing strategies. An empirical example is analyzed using a database, which contains data obtained in interviews with around 3000 prospective clients while searching for a new home. The statistical association between the two groups, resulting from the application of the proposed methodology, provides more useful results than those previously reported in the literature." @default.
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- W2565341772 date "2008-10-28" @default.
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- W2565341772 title "Market segmentation: a proposed methodology for associating clients and products in the real estate market" @default.
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