FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2565482116> ?p ?o ?g. }

• W2565482116 endingPage "74" @default.
• W2565482116 startingPage "65" @default.
• W2565482116 abstract "ABSTRACTThis article explores how different uses of visual metaphor affect cognitive resource allocation and memory for pictorial advertisements. Metaphor is ubiquitous in advertising, and metaphors are often expressed entirely through imagery. Based on Phillips and McQuarrie's seminal typology of visual metaphor, we selected advertisements that featured either juxtaposition or fusion structures. We then conducted a within-subjects experiment in which thirty-six participants viewed a series of juxtaposition and fusion ads. While viewing each ad, participants were prompted to respond to a series of visual probes. Their reaction times to these probes served as an indicator of cognitive resource allocation. Afterward, we assessed participants’ recognition and free recall accuracy. Reaction time data showed that fusion ads required greater cognitive resource allocation and yielded more accurate recall than juxtaposition ads. These results are discussed in terms of both theories of visual metaphor and limited ..." @default.
• W2565482116 created "2017-01-06" @default.
• W2565482116 creator A5011250113 @default.
• W2565482116 creator A5012568483 @default.
• W2565482116 creator A5042113112 @default.
• W2565482116 creator A5059335024 @default.
• W2565482116 creator A5067583503 @default.
• W2565482116 date "2016-12-15" @default.
• W2565482116 modified "2023-09-26" @default.
• W2565482116 title "Memorable Metaphor: How Different Elements of Visual Rhetoric Affect Resource Allocation and Memory for Advertisements" @default.
• W2565482116 cites W1479794276 @default.
• W2565482116 cites W1488258299 @default.
• W2565482116 cites W1732596682 @default.
• W2565482116 cites W1988844263 @default.
• W2565482116 cites W2005746628 @default.
• W2565482116 cites W2006533267 @default.
• W2565482116 cites W2009261265 @default.
• W2565482116 cites W2038178365 @default.
• W2565482116 cites W2038720239 @default.
• W2565482116 cites W2039703944 @default.
• W2565482116 cites W2040658287 @default.
• W2565482116 cites W2041785371 @default.
• W2565482116 cites W2043220715 @default.
• W2565482116 cites W2075862633 @default.
• W2565482116 cites W2098062982 @default.
• W2565482116 cites W2102631167 @default.
• W2565482116 cites W2111160818 @default.
• W2565482116 cites W2136154044 @default.
• W2565482116 cites W2140028459 @default.
• W2565482116 cites W2163084291 @default.
• W2565482116 cites W2167557160 @default.
• W2565482116 cites W2179666942 @default.
• W2565482116 cites W4231586455 @default.
• W2565482116 cites W4255373279 @default.
• W2565482116 doi "https://doi.org/10.1080/10641734.2016.1233155" @default.
• W2565482116 hasPublicationYear "2016" @default.
• W2565482116 type Work @default.
• W2565482116 sameAs 2565482116 @default.
• W2565482116 citedByCount "18" @default.
• W2565482116 countsByYear W25654821162017 @default.
• W2565482116 countsByYear W25654821162018 @default.
• W2565482116 countsByYear W25654821162019 @default.
• W2565482116 countsByYear W25654821162020 @default.
• W2565482116 countsByYear W25654821162021 @default.
• W2565482116 countsByYear W25654821162022 @default.
• W2565482116 countsByYear W25654821162023 @default.
• W2565482116 crossrefType "journal-article" @default.
• W2565482116 hasAuthorship W2565482116A5011250113 @default.
• W2565482116 hasAuthorship W2565482116A5012568483 @default.
• W2565482116 hasAuthorship W2565482116A5042113112 @default.
• W2565482116 hasAuthorship W2565482116A5059335024 @default.
• W2565482116 hasAuthorship W2565482116A5067583503 @default.
• W2565482116 hasConcept C112698675 @default.
• W2565482116 hasConcept C1370556 @default.
• W2565482116 hasConcept C138885662 @default.
• W2565482116 hasConcept C144133560 @default.
• W2565482116 hasConcept C15744967 @default.
• W2565482116 hasConcept C180747234 @default.
• W2565482116 hasConcept C206345919 @default.
• W2565482116 hasConcept C2776035688 @default.
• W2565482116 hasConcept C2778311575 @default.
• W2565482116 hasConcept C31258907 @default.
• W2565482116 hasConcept C41008148 @default.
• W2565482116 hasConcept C41895202 @default.
• W2565482116 hasConcept C46312422 @default.
• W2565482116 hasConcept C77805123 @default.
• W2565482116 hasConceptScore W2565482116C112698675 @default.
• W2565482116 hasConceptScore W2565482116C1370556 @default.
• W2565482116 hasConceptScore W2565482116C138885662 @default.
• W2565482116 hasConceptScore W2565482116C144133560 @default.
• W2565482116 hasConceptScore W2565482116C15744967 @default.
• W2565482116 hasConceptScore W2565482116C180747234 @default.
• W2565482116 hasConceptScore W2565482116C206345919 @default.
• W2565482116 hasConceptScore W2565482116C2776035688 @default.
• W2565482116 hasConceptScore W2565482116C2778311575 @default.
• W2565482116 hasConceptScore W2565482116C31258907 @default.
• W2565482116 hasConceptScore W2565482116C41008148 @default.
• W2565482116 hasConceptScore W2565482116C41895202 @default.
• W2565482116 hasConceptScore W2565482116C46312422 @default.
• W2565482116 hasConceptScore W2565482116C77805123 @default.
• W2565482116 hasIssue "1" @default.
• W2565482116 hasLocation W25654821161 @default.
• W2565482116 hasOpenAccess W2565482116 @default.
• W2565482116 hasPrimaryLocation W25654821161 @default.
• W2565482116 hasRelatedWork W1986438338 @default.
• W2565482116 hasRelatedWork W2003026785 @default.
• W2565482116 hasRelatedWork W2039344858 @default.
• W2565482116 hasRelatedWork W2352560510 @default.
• W2565482116 hasRelatedWork W2365191320 @default.
• W2565482116 hasRelatedWork W2748952813 @default.
• W2565482116 hasRelatedWork W2899084033 @default.
• W2565482116 hasRelatedWork W4235708563 @default.
• W2565482116 hasRelatedWork W4241961425 @default.
• W2565482116 hasRelatedWork W606257199 @default.
• W2565482116 hasVolume "38" @default.
• W2565482116 isParatext "false" @default.
• W2565482116 isRetracted "false" @default.
• W2565482116 magId "2565482116" @default.

• next