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- W2565897594 abstract "The concept of corporate social responsibility has become increasingly important to businesses today and to those organizations who seek to influence industries and society at large. Based on stakeholder theory, successful companies need CSR to shape their public images and reputations to their customers, communities and other external beneficiaries. The more employees know the corporation contributes to society, the more employees match their values with the company's organizational visions, mission and goals. Despite the increased interest into CSR initiatives, employee attribution toward an internal motivation caused by the company's CSR activity is seldom discussed (Skudeiene & Auruskeviciene, 2012). In addition to consequences of SCR, the study aims to explore the mediating role of employee's internal motivation in the model. Based on the researches of Skudeiene & Auruskeviciene (2012), this study provides an integrated model that explores the effect of CSR initiatives on employee's internal motivation and organizational identification. In this study, employees' samples will be collected from restaurant industry in Taiwan." @default.
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- W2565897594 date "2016-07-01" @default.
- W2565897594 modified "2023-09-26" @default.
- W2565897594 title "The Effect of Corporate Social Responsibility Initiatives on Internal Employee Motivation and Organizational Identification" @default.
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- W2565897594 doi "https://doi.org/10.1109/imis.2016.85" @default.
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