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- W2566031629 abstract "The increase in a share of brand sales in the market predetermines the big spectrum of application of estimated cost of a brand as major of company actives. In article advantages and lacks of private techniques of estimation of cost of brand Interbrand and V-RATIO are analyzed. It is shown, that definition of cost characteristics of a brand is a valuable source of the information at strategic management of the company, hence, the major making competitiveness of trade enterprise." @default.
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- W2566031629 date "2016-01-01" @default.
- W2566031629 modified "2023-09-27" @default.
- W2566031629 title "Актуальные проблемы оценки конкурентоспособности бренда" @default.
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