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• W2566454039 abstract "Micro and Small Enterprises (MSEs) are important for poverty reduction,employment creation and economic development of countries. Various governmentagencies and non government organizations offer training, microfinance and marketfacilitation services to help enhance the business performance of MSEs. This studyfocused on the textile handicraft sub-sector in Nairobi, Kenya to provide current datafor use in policy making. The objectives of the study were as follows: to describe thesocio-economic characteristics and product range of the handicraft traders. Todetermine the organizations and networks that the traders belonged to and whatservices they provided to the traders. To establish the customer base, market outletsand marketing strategies used by traders. To establish the business performance oftextile handicraft traders then determine the differences in business performance oftextile handicraft traders associated with selected variables. A cross sectional surveywas done of 231 textile handicraft traders at four ‗Maasai Markets‘ (weekly open-airmarkets where traders sell their wares). The instruments used were an interview guideand observation checklist. Further in-depth interviews of ten traders were done tocomplement and verify trends observed in the survey. Descriptive statistics were usedto summarize the following independent variables: socio economic characteristics,marketing strategies, membership in BDS organizations or trader networks and theservices that these organizations offered to traders. Chi- square test was used toanalyze differences between proportions of men and women traders for eachindependent variable. Independent samples t-tests, one-way analysis of variance(ANOVA) and Pearson Product-Moment Correlation (r) were used to analyze thedifferences between selected variables and the dependent variable businessperformance. Hypotheses were tested at p < 0.05 alpha level of significance. Thisresearch established there were statistically significant differences between businessperformance and the following variables: level of education, product range,membership to trader networks and organizations; marketing strategies; and savingsand loan services received from organization or trader networks. Analysis foundstatistically significant differences between men and women with regard to location ofbusiness (X2 = 11.87, p<0.001). The study concluded that handicraft traders with postsecondary education (F (3,211) = 7.27, p<0.05), membership (t (210) = 3.122,p<0.05) and services (t (213) = 5.21, p<0.05) from trader networks/organizations havehigher business performance. Exporting products (t (212) = 6.63, p<0.05), advertising(t (210) = 9.23, p<0.05) and employing salespersons (F (3,209) = 9.996, p<0.05) arealso associated with increased business performance. In addition, stocking uniqueproducts (F (2,212) = 46.64, p<0.05) and selling them in curio shops, hotels and tradefairs, as opposed to relying only on Maasai markets, increases business performanceof traders (t (201) = 6.97, p<0.05). The recommendations based on these findings arethat BDS organizations and government agencies need to provide services to thetextile-based handicraft sub sector. The services include training in productinnovation and building a handicraft market with full infrastructure to enhance theproximity of traders to customers and BDS providers. Facilitation of traders in exportmarketing and provision of specialized services targeting women will also enhancethe business performance of textile handicraft traders." @default.
• W2566454039 created "2017-01-06" @default.
• W2566454039 creator A5081351740 @default.
• W2566454039 date "2013-07-22" @default.
• W2566454039 modified "2023-09-23" @default.
• W2566454039 title "Role of Product Range, Network Associations and Marketing Strategies in Business Performance of Textile Handicraft Traders in Nairobi, Kenya" @default.
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