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- W2566512103 abstract "This article demonstrates the use of assessment data to revise and improve the marketing major at a Midwestern state university. By assessing the major, the marketing faculty identified weaknesses in the program and developed a course of action to overcome these weaknesses. The entire process—assessment tools, data analysis, and conclusions drawn, and revisions to the major—is discussed in detail." @default.
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- W2566512103 date "2005-03-01" @default.
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- W2566512103 title "Assessment Improves Marketing Programs: The Eastern Illinois University Experience" @default.
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- W2566512103 doi "https://doi.org/10.1080/10528008.2005.11488885" @default.
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