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- W2566674095 abstract "The article deals with the essence of creative advertising and the features of the creative process. Furthermore, the author of the article analyzes the use of creative advertising used by universities when promoting their educational programs." @default.
- W2566674095 created "2017-01-06" @default.
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- W2566674095 date "2013-01-01" @default.
- W2566674095 modified "2023-09-23" @default.
- W2566674095 title "New marketing techniques: creative advertising" @default.
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