Matches in SemOpenAlex for { <https://semopenalex.org/work/W2566871560> ?p ?o ?g. }
- W2566871560 endingPage "310" @default.
- W2566871560 startingPage "298" @default.
- W2566871560 abstract "Based on Loss Aversion theory, this article analyzes and examines the effect of option framing (additive vs. subtractive) on consumers' decision-making efficiency (customization results and customization time) and the boundary conditions for the option framing effects: service importance, service type and individual expectation. Our experiment under the context of online information service customization produces the following findings: (1) Compared with the additive option framing, consumers in the subtractive option framing tend to choose more service options with a higher total option price; (2) Online option framing and service importance (important vs. less important) impose a significant interaction effect—the less important options will be more selected in the subtractive option framing and the important ones are more likely to be chosen in the additive option framing; (3) consumers' expectation plays a regulatory role in the relationship between option framing and decision time: consumers with low expectation tend to take more time when they use subtractive versus additive option framing; while those with high expectation prone to taking more time in the additive versus subtractive option framing. In addition, the interaction effect of online option framing and service type is not significant, but it presents the expected direction. These findings, in turn, offer interesting public policy and future research implications. Key words: Online service customization, option framing effects, consumers' decision-making efficiency, boundary condition, service importance, individual expectation." @default.
- W2566871560 created "2017-01-06" @default.
- W2566871560 creator A5024792434 @default.
- W2566871560 creator A5034823593 @default.
- W2566871560 creator A5047620654 @default.
- W2566871560 creator A5072200112 @default.
- W2566871560 date "2015-03-28" @default.
- W2566871560 modified "2023-10-04" @default.
- W2566871560 title "The effect of option framing on consumers decision-making efficiency: Evidence from online service customization" @default.
- W2566871560 cites W1498709429 @default.
- W2566871560 cites W1529116502 @default.
- W2566871560 cites W1529977072 @default.
- W2566871560 cites W1585784984 @default.
- W2566871560 cites W168967329 @default.
- W2566871560 cites W1963395863 @default.
- W2566871560 cites W1978071489 @default.
- W2566871560 cites W1985876015 @default.
- W2566871560 cites W1998740918 @default.
- W2566871560 cites W2003685176 @default.
- W2566871560 cites W2017224209 @default.
- W2566871560 cites W2022490111 @default.
- W2566871560 cites W2023189340 @default.
- W2566871560 cites W2031241465 @default.
- W2566871560 cites W2037723078 @default.
- W2566871560 cites W2042843618 @default.
- W2566871560 cites W2046769177 @default.
- W2566871560 cites W2050612868 @default.
- W2566871560 cites W2055721458 @default.
- W2566871560 cites W2061614953 @default.
- W2566871560 cites W2065040897 @default.
- W2566871560 cites W2073080283 @default.
- W2566871560 cites W2082596947 @default.
- W2566871560 cites W2085952882 @default.
- W2566871560 cites W2096452841 @default.
- W2566871560 cites W2098728317 @default.
- W2566871560 cites W2100813764 @default.
- W2566871560 cites W2101536804 @default.
- W2566871560 cites W2108414166 @default.
- W2566871560 cites W2116503887 @default.
- W2566871560 cites W2133469585 @default.
- W2566871560 cites W2134827477 @default.
- W2566871560 cites W2144842429 @default.
- W2566871560 cites W2163847893 @default.
- W2566871560 cites W2167272869 @default.
- W2566871560 cites W2168689261 @default.
- W2566871560 cites W2312935895 @default.
- W2566871560 cites W2353310562 @default.
- W2566871560 cites W2357163987 @default.
- W2566871560 cites W2386704266 @default.
- W2566871560 cites W3011865677 @default.
- W2566871560 cites W3023394051 @default.
- W2566871560 cites W3122092453 @default.
- W2566871560 cites W3122132396 @default.
- W2566871560 cites W1529060346 @default.
- W2566871560 doi "https://doi.org/10.5897/ajbm2014.7647" @default.
- W2566871560 hasPublicationYear "2015" @default.
- W2566871560 type Work @default.
- W2566871560 sameAs 2566871560 @default.
- W2566871560 citedByCount "3" @default.
- W2566871560 countsByYear W25668715602018 @default.
- W2566871560 countsByYear W25668715602019 @default.
- W2566871560 countsByYear W25668715602020 @default.
- W2566871560 crossrefType "journal-article" @default.
- W2566871560 hasAuthorship W2566871560A5024792434 @default.
- W2566871560 hasAuthorship W2566871560A5034823593 @default.
- W2566871560 hasAuthorship W2566871560A5047620654 @default.
- W2566871560 hasAuthorship W2566871560A5072200112 @default.
- W2566871560 hasBestOaLocation W25668715601 @default.
- W2566871560 hasConcept C127413603 @default.
- W2566871560 hasConcept C136714292 @default.
- W2566871560 hasConcept C142362112 @default.
- W2566871560 hasConcept C144133560 @default.
- W2566871560 hasConcept C150799807 @default.
- W2566871560 hasConcept C153349607 @default.
- W2566871560 hasConcept C15744967 @default.
- W2566871560 hasConcept C162324750 @default.
- W2566871560 hasConcept C162853370 @default.
- W2566871560 hasConcept C169087156 @default.
- W2566871560 hasConcept C175444787 @default.
- W2566871560 hasConcept C183003079 @default.
- W2566871560 hasConcept C2781310500 @default.
- W2566871560 hasConcept C339426 @default.
- W2566871560 hasConcept C66938386 @default.
- W2566871560 hasConcept C77805123 @default.
- W2566871560 hasConceptScore W2566871560C127413603 @default.
- W2566871560 hasConceptScore W2566871560C136714292 @default.
- W2566871560 hasConceptScore W2566871560C142362112 @default.
- W2566871560 hasConceptScore W2566871560C144133560 @default.
- W2566871560 hasConceptScore W2566871560C150799807 @default.
- W2566871560 hasConceptScore W2566871560C153349607 @default.
- W2566871560 hasConceptScore W2566871560C15744967 @default.
- W2566871560 hasConceptScore W2566871560C162324750 @default.
- W2566871560 hasConceptScore W2566871560C162853370 @default.
- W2566871560 hasConceptScore W2566871560C169087156 @default.
- W2566871560 hasConceptScore W2566871560C175444787 @default.
- W2566871560 hasConceptScore W2566871560C183003079 @default.
- W2566871560 hasConceptScore W2566871560C2781310500 @default.
- W2566871560 hasConceptScore W2566871560C339426 @default.