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• W2567042255 abstract "This paper aims to identify factors effecting intention to use on-line reservation system of hotels. This study makes an attempt to investigate the relationship between antecedents including information system quality, service quality, and consumer’s acceptance of online booking systems by adopting an extended Unified theory of acceptance and use of technology [24] and Information system success [5] of hotel websites. The empirical results were obtained in a sample of 124 online reservation users. Structural equation modeling is used to evaluate proposed model. The results indicate that most of UTAUT and IS success model constructs have an in-direct effect on online booking hotel users. However, system quality of the social network has a direct effect on online user satisfaction. The results of this study provide implications for hotel managers and service providers to formulate business strategies to encourage more travelers to adopt the reservation system." @default.
• W2567042255 created "2017-01-06" @default.
• W2567042255 creator A5020784339 @default.
• W2567042255 creator A5090101520 @default.
• W2567042255 date "2016-07-28" @default.
• W2567042255 modified "2023-09-23" @default.
• W2567042255 title "THE INTEGRATION BETWEEN THE UTAUT WITH IS SUCCESS MODEL IN CASE OF ONLINE HOTEL BOOKING USER ACCEPTANCE" @default.
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• W2567042255 hasPublicationYear "2016" @default.
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