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- W2568961837 abstract "The development of legal regulation of relations in the field of advertising is currently inferior to the rapid pace of progress in the field of marketing communication actualizing the problem of full protection of the rights and freedoms of the individual. Analysis of the problem of correspondence of legal exposure to the principle of private autonomy is intended to identify possible areas of improvement of legal mechanisms to streamline relations in the distribution and consumption of product advertising in order to establish the balance of interests of the individual (especially freedom of decision-making) and the commercial interests of the subject of advertising. The article uses scientific methods of the research such as systematic, logical and dialectical, historical, structural and functional, as well as methods of legal science legalistic, comparative law and method of legal modeling. The author gives a legal characteristics to the concept of «hidden advertising», «aroma-advertising», sound advertising and other forms of advertising of goods that could have a coercive effect on the behavior of man and his free choice. The article offers to widen the understanding of hidden advertising and presents the development of new approaches to the content of inappropriate advertising as information invading forcibly in the consciousness of an individual." @default.
- W2568961837 created "2017-01-13" @default.
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- W2568961837 date "2014-01-01" @default.
- W2568961837 modified "2023-09-23" @default.
- W2568961837 title "Реализация принципа автономии личности в правовом регулировании рекламной деятельности" @default.
- W2568961837 hasPublicationYear "2014" @default.
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