Matches in SemOpenAlex for { <https://semopenalex.org/work/W2569150429> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W2569150429 endingPage "14" @default.
- W2569150429 startingPage "1" @default.
- W2569150429 abstract "In order to understand a destination brand, it is essential to define what its identity actually is and the dimensions that it is made up of. Kapferer’s brand-identity prism (Kapferer, J. N. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. New York, NY: The Free Press) is used to respond to these questions in the context of Ibiza, Spain. A qualitative analysis was performed using focus groups, considering tourists who had visited Ibiza in the past. The results indicate that the six dimensions of the Ibiza identity prism are embodied in clubs and discotheques, an exciting personality, an atmosphere of harmony, moments of collective fusion, a clubber image, and the figure of a young, liberal tourist who loves to party. This identity is strong and stable over time, with limited possibilities for a radical repositioning." @default.
- W2569150429 created "2017-01-13" @default.
- W2569150429 creator A5035574852 @default.
- W2569150429 creator A5077395577 @default.
- W2569150429 creator A5086614093 @default.
- W2569150429 date "2017-01-09" @default.
- W2569150429 modified "2023-10-17" @default.
- W2569150429 title "Understanding the identity of Ibiza, Spain" @default.
- W2569150429 cites W1980305714 @default.
- W2569150429 cites W1984146726 @default.
- W2569150429 cites W1986626340 @default.
- W2569150429 cites W1994044990 @default.
- W2569150429 cites W2008619182 @default.
- W2569150429 cites W2031414111 @default.
- W2569150429 cites W2037955438 @default.
- W2569150429 cites W2041032103 @default.
- W2569150429 cites W2049211348 @default.
- W2569150429 cites W2049353798 @default.
- W2569150429 cites W2057962554 @default.
- W2569150429 cites W2085979943 @default.
- W2569150429 cites W2096596936 @default.
- W2569150429 cites W2097921436 @default.
- W2569150429 cites W2116201655 @default.
- W2569150429 cites W2122281343 @default.
- W2569150429 cites W2132403215 @default.
- W2569150429 cites W2132533654 @default.
- W2569150429 cites W2147394424 @default.
- W2569150429 cites W2162053735 @default.
- W2569150429 cites W2165757156 @default.
- W2569150429 cites W2167641141 @default.
- W2569150429 cites W3022395623 @default.
- W2569150429 cites W3121590070 @default.
- W2569150429 cites W3122931200 @default.
- W2569150429 cites W3123607288 @default.
- W2569150429 cites W79590433 @default.
- W2569150429 doi "https://doi.org/10.1080/10548408.2016.1272525" @default.
- W2569150429 hasPublicationYear "2017" @default.
- W2569150429 type Work @default.
- W2569150429 sameAs 2569150429 @default.
- W2569150429 citedByCount "10" @default.
- W2569150429 countsByYear W25691504292020 @default.
- W2569150429 countsByYear W25691504292022 @default.
- W2569150429 crossrefType "journal-article" @default.
- W2569150429 hasAuthorship W2569150429A5035574852 @default.
- W2569150429 hasAuthorship W2569150429A5077395577 @default.
- W2569150429 hasAuthorship W2569150429A5086614093 @default.
- W2569150429 hasConcept C100609095 @default.
- W2569150429 hasConcept C107038049 @default.
- W2569150429 hasConcept C111472728 @default.
- W2569150429 hasConcept C112698675 @default.
- W2569150429 hasConcept C138885662 @default.
- W2569150429 hasConcept C142362112 @default.
- W2569150429 hasConcept C144024400 @default.
- W2569150429 hasConcept C144133560 @default.
- W2569150429 hasConcept C166957645 @default.
- W2569150429 hasConcept C17744445 @default.
- W2569150429 hasConcept C18918823 @default.
- W2569150429 hasConcept C199539241 @default.
- W2569150429 hasConcept C205649164 @default.
- W2569150429 hasConcept C2778355321 @default.
- W2569150429 hasConcept C2779343474 @default.
- W2569150429 hasConceptScore W2569150429C100609095 @default.
- W2569150429 hasConceptScore W2569150429C107038049 @default.
- W2569150429 hasConceptScore W2569150429C111472728 @default.
- W2569150429 hasConceptScore W2569150429C112698675 @default.
- W2569150429 hasConceptScore W2569150429C138885662 @default.
- W2569150429 hasConceptScore W2569150429C142362112 @default.
- W2569150429 hasConceptScore W2569150429C144024400 @default.
- W2569150429 hasConceptScore W2569150429C144133560 @default.
- W2569150429 hasConceptScore W2569150429C166957645 @default.
- W2569150429 hasConceptScore W2569150429C17744445 @default.
- W2569150429 hasConceptScore W2569150429C18918823 @default.
- W2569150429 hasConceptScore W2569150429C199539241 @default.
- W2569150429 hasConceptScore W2569150429C205649164 @default.
- W2569150429 hasConceptScore W2569150429C2778355321 @default.
- W2569150429 hasConceptScore W2569150429C2779343474 @default.
- W2569150429 hasFunder F4320335204 @default.
- W2569150429 hasLocation W25691504291 @default.
- W2569150429 hasOpenAccess W2569150429 @default.
- W2569150429 hasPrimaryLocation W25691504291 @default.
- W2569150429 hasRelatedWork W1484707344 @default.
- W2569150429 hasRelatedWork W1999350076 @default.
- W2569150429 hasRelatedWork W2043544130 @default.
- W2569150429 hasRelatedWork W2113245105 @default.
- W2569150429 hasRelatedWork W2131549610 @default.
- W2569150429 hasRelatedWork W2150959176 @default.
- W2569150429 hasRelatedWork W2376872419 @default.
- W2569150429 hasRelatedWork W2563071998 @default.
- W2569150429 hasRelatedWork W3112097252 @default.
- W2569150429 hasRelatedWork W4300864319 @default.
- W2569150429 isParatext "false" @default.
- W2569150429 isRetracted "false" @default.
- W2569150429 magId "2569150429" @default.
- W2569150429 workType "article" @default.