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- W2569187724 abstract "Trials are a very common promotional technique used by plenty of products and services companies. However, if product trials have been largely explored by the literature (Goering 1985; Kempf and Smith 1998; Smith et Swinyard 1983), service trials are still ignored. A service trial offer can be defined as “An offer to the consumer to experience, at no monetary cost, a service that 1) the consumer does not currently use or 2) is being offered by a service provider other than the one currently used.” (Laochumnanvanit and Bednall 2005)." @default.
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- W2569187724 date "2017-01-01" @default.
- W2569187724 modified "2023-09-25" @default.
- W2569187724 title "Effects of Service Trial Offers on Customers’ Pre-Trial Attitude Toward the Service Provider" @default.
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- W2569187724 doi "https://doi.org/10.1007/978-3-319-50008-9_102" @default.
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