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- W2569372607 abstract "Although commercial performance of a movie is an important issue for managers, the results of marketing researches is conflicting. This paper attempts to objectify the statistical measure at the box office with few operators measured only by objective scales. The results, presented by a structural equation modeling, allows us to demonstrate that box office is explained by specific variables (word-of-mouth) and social influence (new concept : crowdscoring)" @default.
- W2569372607 created "2017-01-13" @default.
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- W2569372607 date "2015-03-01" @default.
- W2569372607 modified "2023-09-24" @default.
- W2569372607 title "L'influence des caractéristiques contingentes d'un film sur le box-office " @default.
- W2569372607 hasPublicationYear "2015" @default.
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