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- W2570524069 abstract "Based on objective longitudinal data, this study demonstrates the complementary impact of a firm‘s two most important assets (i.e., brands and employees) on financial performance (Tobin‘s q, cash flow, cash flow volatility).In addition, we observe that brands and employees are relatively more valuable in a service setting." @default.
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- W2570524069 date "2013-01-01" @default.
- W2570524069 modified "2023-09-23" @default.
- W2570524069 title "The Impact of Marketing and HR on Firm Value" @default.
- W2570524069 hasPublicationYear "2013" @default.
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