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- W2570800526 abstract "Many multinational corporations that associate their brands with social causes in developed countries do not emphasize or disclose their socially responsible actions in emerging markets. However, increasing globalization and global media are likely to make consumers aware of corporate actions regardless of whether companies engage in them in one’s country or in other parts of the world. Our goal is to assess effectiveness of cause-related green marketing by global and local firms in Russia. The study uses an experimental between-subjects design in which a company (global vs. local), a non-profit foundation supporting the cause (global, local, or none) and the social cause (global, local, or none) were manipulated." @default.
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- W2570800526 date "2017-01-01" @default.
- W2570800526 modified "2023-09-24" @default.
- W2570800526 title "Being Socially Responsible in Russia: Does it Matter to Flobal or Local Firms?" @default.
- W2570800526 doi "https://doi.org/10.1007/978-3-319-50008-9_164" @default.
- W2570800526 hasPublicationYear "2017" @default.
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